Why don’t you speak?
“Why Don’t You Speak?” explores the tension between technological innovation and cultural depth in museums. It critiques superficial digital trends and calls for thoughtful integration of tech. The article features Matteo Zaramella, founder of BrAIn, whose app lets statues “speak” using deepfake storytelling. He advocates for respectful, accessible, and personalized museum experiences, emphasizing that AI should enhance—not replace—cultural meaning.
